Just a short note about designing brand communication. The trend of last couple of seasons: motion pictures accompanying (or maybe replacing) photography.
DESIGN = CREATIVE AND STRATEGIC MANAGING OF INNOVATION
There were plenty moments in history of fashion that were directly tied into sociological and political movements of our times….I could be writing about bras, LBD, corset but I think mini is the best example of how a very radical fashion trend could be seen as an expression of intellectual revolution in the 60ies. Mini literally started a new era in the history of human kind: freedom of expression, youth culture, empowerment of women just to mention a few characteristics of this time. Below article perfectly sums up the turbulent energy of the 60ies expressed in the mini skirt trend that became a core piece of women’s wardrobe re-defined continuously by various designers taking into consideration seasonal trends.
Words by MPDClick’s Trend Journal Editor.
Having already exhibited in Tokyo, New York, and Hong Kong; Chanel’s latest photographic exhibition lands in London’s Saatchi Gallery.
Karl Lagerfeld and ex Vogue Paris Editor Carine Roitfeld came together to create the idea of a coffee table book featuring friends of the fashion house including models, actors, musicians, stylists and designers. The collection of 113 photographs displays the timeless classic little black jacket, shot by Lagerfeld himself, worn by celebrities who add their own personal style proving its versatility as a wardrobe staple.
Chanel boutiques including Bond Street, Sloane Street and Brompton Cross are dedicating window displays to jackets from the latest collection to run alongside the exhibition. The Little Black Jacket exhibition runs from the 12- 28th October at the Saatchi Gallery on Kings Road, Chelsea.
Image source: Saatchi Gallery.